Create a blog post subtitle that summarizes your post in a few short, punchy sentences and entices your audience to continue reading.
Welcome to your blog post. Use this space to connect with your readers and potential customers in a way that’s current and interesting. Think of it as an ongoing conversation where you can share updates about business, trends, news, and more.
“Do you have a design in mind for your blog? Whether you prefer a trendy postcard look or you’re going for a more editorial style blog - there’s a stunning layout for everyone.”
You’ll be posting loads of engaging content, so be sure to keep your blog organized with Categories that also allow visitors to explore more of what interests them.
Create Relevant Content
Writing a blog is a great way to position yourself as an authority in your field and captivate your readers’ attention. Do you want to improve your site’s SEO ranking? Consider topics that focus on relevant keywords and relate back to your website or business. You can also add hashtags (#vacation #dream #summer) throughout your posts to reach more people, and help visitors search for relevant content.
Blogging gives your site a voice, so let your business’ personality shine through. Choose a great image to feature in your post or add a video for extra engagement. Are you ready to get started? Simply create a new post now.
Look, we’ve all heard the buzzwords. Green, sustainable, environmentally conscious, ethical. If you’re a small business owner, you might have felt the pressure to keep up with the green bandwagon. According to The One Brief, approximately 71% of American Fortune 500 companies are making the switch to more sustainable business initiatives and practices. And the reason is simple—it is critical to do better for the environment, especially as we live in the age of climate crisis.
But in addition to doing your part, you can also benefit your bottom line. Want to learn how? Here, Alyssa A. Hogan Enterprise breaks it down.
Create a Business Framework
If you’ve been considering starting a business forever—just go for it. Entrepreneurship is one of the most rewarding professions out there, not to mention, you get to follow your passion while working on your schedule. Just be sure you’re setting yourself up for success from the get-go. Form a limited liability company, or LLC, to start with. This will offer you tax benefits, reduced paperwork, flexibility, and limited liability. You can reduce costs further by filing yourself or using a formation service. Each state has different rules around forming an LLC, so be sure to check out the regulations in your area before proceeding.
Reduce, Reuse, Recycle
We’ve heard it once; we’ve heard it a million times. But ‘reduce, reuse, recycle’ works for a reason. How can you implement this on the business level? Here are a few ideas to get you going:
Use green-certified office products such as recycled paper, natural ingredients, and sustainably-harvested wood
Save paper where you can by using an invoice generator and emailing invoices
Encourage green behavior from consumers by offering discounts if they return recyclable bottles or use cloth bags (receiving electronic bills, brochures and catalogs is another option)
Buy carbon offsets, offer remote work opportunities (to reduce commute impact) or green passes for public transportation
Use a green office space, such as in a building that is LEED-certified and fueled by LED lights and low carbon footprint materials
As you can see, there are many ways your business could be creating a net positive environmental impact! And you can get creative with it, too—the sky’s the limit when it comes to green strategies and methods. The idea is to start with a sustainable framework with practices that create impact in a wide range of ways—both big and small.
Prioritize Green Production
According to a study by Accenture, more than 70% of polled consumers said they look for keywords like ethical sourcing, sustainable production, and biodegradable materials when purchasing a product. Sustainable products have a unique look and natural utility. For example, sea sponges are ethically sourced, beautiful, and antimicrobial.
Opt for suppliers who offer substantial social and environmental impacts in the manufacturing of the materials or products. And it will be a bonus if the materials are recyclable, renewable, and made with biodegradable materials. Another must ensure that your production process is carried out by ethical suppliers who pay their employees livable wages.
And of course, these practices need to contribute to your revenue, which is likely your number one concern. Well, if all the eco-impactful activities are setting you back a penny, start thinking about how you can make a great return on investment. Be sure to advertise your products as fair trade and ethically sourced. Go to sustainable conventions to share knowledge about your sustainable sourcing for a bit of word-of-mouth marketing. Essentially, you can make the sustainable angle work—both for the environment and for your income.
Small businesses can adopt a whole host of sustainable practices that can also help keep your business profitable. And not to mention, you may just be surprised at how much of an impact you can have on the environment. And with the idea of business sustainability growing in the mind of consumers worldwide, it’s a great way to stand out in the increasingly competitive business landscape.